CricHeroes had years of player performance data, but players had no simple way to understand or express their playing style.
A player classification product that turned performance data into nine recognizable playing styles used across CricHeroes.
CricHeroes had years of player performance data, but players had no simple way to understand or express their playing style.
Turn complex performance data into a small set of recognizable player identities instead of adding another analytics screen.
Nine archetypes became a platform wide language used by more than 10 million players and later extended into branded merchandise.
A data product can create more value when users can recognize themselves in the output, not only inspect a statistic.
Open the full architecture, modeling, validation and lessons.