Catch customers before they lapse.
A daily repurchase score wired directly into retention actions.
View case studyReach customers before they run out.
A reorder-timing system built around each customer and product cycle.
View case studyTurn data into an identity users adopt.
Nine player archetypes became a community language and a product layer.
View case studyCustomer Affinity Modelling
Teams across Supertails were personalizing blind, with no shared read on what each customer actually cared about.
I built a multi-level affinity layer scoring preference across pet type, category, sub-category, and brand, time-decayed and intent-weighted.
Adaptive Nudge Decision Engine
Overlapping CRM campaigns were nudging the same customer repeatedly and burning WhatsApp spend.
I replaced the campaign workflows with one decisioning system that picks the best next action per customer per cycle.
AI Commentary at CricHeroes
CricHeroes had three tempting GenAI commentary ideas and no way to tell which was worth the engineering bill.
I evaluated all three, pre-match show, live ball-by-ball, and post-match wrap-up, and made the cost-benefit call on what ships, what waits, and what dies.