Reorder reminders were generic and often mistimed. Customers could run out and buy elsewhere, or receive a reminder too early to be useful.
A customer level timing model that estimates when pet food is likely to run out and when to trigger the next reorder reminder.
Reorder reminders were generic and often mistimed. Customers could run out and buy elsewhere, or receive a reminder too early to be useful.
Make timing the core decision. Estimate each customer’s likely run out window, then decide whether to remind now instead of using one fixed schedule for everyone.
Replenishment moved from generic reminders to customer level timing using purchase history, consumption logic and live intent signals.
Replenishment performance depends on timing as much as targeting.
Open the full architecture, modeling, validation and lessons.