CricHeroes
SupertailsMarketingDemand
Spend · channels · campaigns
Fractional Head of Data & AI
Better decisions.
Built on data and AI.
I work with growing companies when important business decisions need stronger data, smarter systems or applied AI.
CustomersWho is about to leave, buy again or need attention?See the signal before it becomes lost revenue.Trusted numbersCan everyone trust the same number?Agree on the numbers before acting on them.Next actionWhat should we do next for each customer?Turn behavior into one clear action.GrowthGrowth moved. What actually caused it?Separate real drivers from noise.AIWhere is AI actually worth using?Prioritize by value, readiness and risk.
Customer Retention Score~60% lift on test conversionAI Trading CopilotPaper trading · limited accessAI Cricket Commentary+15% live-commentary engagementCustomer Affinity ModellingMulti-team personalization · liveNerdyCricketLive · IPL 2026Food Replenishment~75% wet-food precisionAI Job Impact AssessorClosed betaBatters & Bowlers Tag10M+ players · live productFood Label AnalyzerLive in ChatGPTAdaptive Nudge EngineCross-channel decisioning · in rolloutMedicine HelperLive in ChatGPT
Decisions
Teams
ProductBehavior
Activation · journeys · retention
EngineeringDelivery
Systems · reliability · effort
FinanceEconomics
Revenue · margin · cash
OperationsExecution
Process · support · capacity
The solutionDecision System
Shared factsDecision logicApplied AI
Connects signals across teams and turns them into one clear decision the business can act on.
Cross-team questions
Growth leakageWhere are we losing growth right now, and what is actually causing it?
Growth qualityWhich customers, channels and products are creating growth that actually pays back?
Next betWhere should our next ₹1 and our next month of team capacity go?
AI leverageWhere can AI materially increase revenue, margin or speed right now?
Testimonials
“Maulin works well at the intersection of data, AI and business. He can take an ambiguous problem, structure it clearly and move it toward something the team can actually use. What I value most is that he stays focused on the business decision the work needs to improve.”
“Maulin has always looked at data as a product and business capability, not just an analytics function. He is comfortable taking ownership of open ended problems, working through ambiguity and turning data into something useful for both the business and the user.”
“Maulin was someone we could trust with analytical problems that required both technical understanding and business context. He worked independently, approached problems methodically and focused on producing answers stakeholders could actually use.”
“I worked with Maulin on a client engagement in Malaysia where he had to operate across technical requirements, client expectations and business context. He was dependable, quick to understand the problem and clear with stakeholders. I would trust him with complex analytical engagements that require ownership and judgement.”
01What I have shipped
See the proof
Real business problems, the calls I made, what I built and what changed.
02Ways I can help
Work with me
Start with a short audit, one focused build or ongoing Data and AI leadership.
03Experience and approach
How I got here
From infrastructure and analytics to ML products, decision systems and leadership.
04What I am thinking through
Writing
Essays on data, AI, product strategy, growth and the decisions behind them.